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May 20, 2024
7 min read

TheBank: Architecting for High Conversion

How we achieved sub-second LCP and high user engagement for a fintech landing page using Next.js.

TheBank: Architecting for High Conversion
In the world of fintech, trust is built through speed and precision. For TheBank project, the primary goal was to create a landing page that felt as stable and fast as a high-frequency trading platform. ### Core Web Vitals Optimization We prioritized the Largest Contentful Paint (LCP) by using Next.js Image component with high priority and custom asset loading pipelines. ### Animation Orchestration Using Framer Motion, we created a staggered entry system that guides the user's eye towards the Call to Action (CTA). The key was keeping animations lightweight to ensure they didn't block the main thread.
#Next.js#Fintech#UX#Framer Motion

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